Revenue Operations & GTM Strategy
Your GTM is Running. It's Just Not Running Together.
You've got the product, the team, and the ambition. But Marketing, Sales, CS, and Delivery are still pulling in different directions — costing you pipeline, revenue, and time you can't afford to lose.
unwindGTM is the Revenue Operations partner for mid-market B2B SaaS companies ($5M–$50M ARR) that want to turn fragmented GTM functions into one predictable revenue engine.
Built by operators who've led RevOps across Fintech, LegalTech, and B2B SaaS unicorns globally.
10+
Years Combined RevOps Experience
The Problem We Solve
Sound Familiar?
Most companies scaling past $5M ARR hit the same wall. It's not a product problem or a headcount problem. It's an operations problem.
Marketing generates leads. Sales can't follow up fast enough.
No shared definitions, no SLAs, no handoff process — just dropped balls and lost deals.
Your CRM is a dumping ground, not a source of truth.
Bad data means bad forecasts. And bad forecasts mean bad board conversations.
Your tools are expensive but underused.
You're paying for HubSpot, Gainsight, and five other platforms — but getting 30% of their value.
Post-sale is an afterthought — until churn hits.
CS and Delivery are reactive, not proactive. Renewals are stressful. Expansion is accidental.
You don't need more hires. You need better systems.
A full-time VP of RevOps costs $180K+. You need the output — not the overhead.
How We Work
One Partner. The Entire Revenue Engine.
We don't plug into one department. We connect all of them. From the first marketing touch to the last implementation handoff — we design, build, and run the systems that make growth predictable.
1
DIAGNOSE
We audit your full GTM stack across all 9 RevOps pillars and show you exactly where revenue is leaking.
2
DESIGN & BUILD
We redesign the processes, implement the tools, and build the data infrastructure to fix the root causes.
3
RUN & OPTIMIZE
We stay in as your fractional RevOps layer, continuously improving outcomes as you scale.
Our Framework
The 9-Pillar Revenue Engine
Most agencies stop at 5 pillars. We cover all 9 — because that's what actually moves the needle from lead to cash to expansion.
🧠
Strategy & Revenue Planning
GTM direction, annual planning, buying-group strategy
🔄
Process
End-to-end lifecycle mapping and optimization
📊
Data
Governance, quality, modeling, and forecasting
🎓
Enablement
Training, playbooks, and adoption programs
⚙️
Systems & Tools
Selection, implementation, integration, automation
👥
People
Team structure, hiring, performance frameworks
💰
Finance & Revenue Assurance
Quote-to-Cash, billing, revenue recognition
🤖
AI & Intelligent Operations
Predictive analytics, generative AI, agentic workflows
🛡️
Compliance & Partner Ecosystem
Security, audit readiness, partner/channel ops
Who We Work With
Built for Mid-Market B2B SaaS. Not Everyone.
Company Stage
$5M – $50M ARR
Industry Focus
B2B SaaS, Fintech, LegalTech
Ideal Situation
Growing Fast, Ops Lagging Behind
Ready to Stop Leaving Revenue on the Table?
Book a free 30-minute strategy call. We'll look at your current GTM setup, identify the biggest leaks, and give you an honest view of what's fixable — and how fast.
HubSpot
Salesforce
Zapier
BigQuery
Slack
Analytics
Notion